Behind the Scenes of Our Black Friday Campaign: A Founder’s Thoughts

As the co-founder of Epic Pickleball Life, I’ve learned that running a small business is full of rewarding moments—and plenty of challenges. Last week was one of those times when I was reminded of just how much it takes to pull off something big.

We launched our 10 Days of Gratitude Sale, our biggest Black Friday campaign yet. It was exciting, rewarding, and—honestly—a little overwhelming! But every moment of hard work felt worth it because of the incredible support from our community.

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The Work Behind the Scenes

On the surface, running a Black Friday campaign might seem straightforward. After all, big brands make it look easy, right? But as a small business, every detail takes time, energy, and heart.

Here’s a glimpse of what went into making our campaign happen:

1. Planning the Campaign:

   • Strategizing deals like our Duffel with Shoe Compartment for $70, Buy One, Gift One 70% Off, and 30% Off All Bags. Every deal had to resonate with our customers and reflect the value we bring to the pickleball community.

2. Writing and Designing:

   • Creating emails, ads, and landing pages that communicated not just the discounts but the benefits of our stylish and functional pickleball bags.

3. Running Ads and Building Segments:

   • Targeting the right audience and tracking every click to make sure we reached the people who needed to see our products.

4. Engaging with Customers:

   • Responding to questions, resolving issues, and ensuring every shopper had a seamless experience.

5. Managing Inventory and Shipping:

   • Coordinating behind the scenes to make sure every order was processed smoothly and on time.

It was a lot. And I mean a lot. But every task mattered because, as a small brand, our customers deserve our very best.

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What Made It Worth It

Yes, there were late nights, endless emails, and moments of doubt. But what kept me going was knowing that every sale meant someone trusted us to make their pickleball game better.

Every bag we shipped out will help players step onto the court more confident, more prepared, and ready to win more games. That’s why we do this—to serve our community and help them thrive.

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Lessons from This Year’s Campaign

1. It Takes a Village (Even if You’re a Team of One):

   • As a small brand, you wear every hat. And while it’s challenging, it’s also incredibly rewarding to see your vision come to life.

2. Your Community is Everything:

   • The engagement, encouragement, and support from our customers make every late night worth it. Knowing we’re making a difference for players is the greatest motivator.

3. Gratitude Goes Both Ways:

   • While our sale was called the 10 Days of Gratitude, the truth is, I’m the one who feels grateful. For every purchase, every kind word, and every person who believes in what we’re building.

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Looking Ahead

While the 10 Days of Gratitude Sale has come to an end, we’re already planning what’s next. If you missed out, don’t worry—we’ve got some exciting holiday deals coming up soon! Be sure to sign up for our email list to be the first to know.

And if you’ve been thinking about upgrading your gear, check out our collection of stylish and functional pickleball bags. You’ll find the perfect bag to keep you organized, confident, and ready for every match.

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Thank You for Being Part of Our Journey

As a small brand, we don’t take a single customer for granted. Thank you for trusting us to be part of your game and for supporting what we’re building here at Epic Pickleball Life.

Here’s to many more matches, wins, and memories—on and off the court!